Privacy Policy and Terms of Use
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You can achieve the impossible

And I can show you how!

I’m Irena Barton, your Confidence Catalyst, Personal Power Activator, and Subconscious Mind Whisperer. I am also an international EFT and Matrix Reimprinting Trainer, a promoter of energy psychology and a founder of a charity. I've had my work featured on Bulgarian National TV, bTV, Manager Magazine and so many more.

With a lifetime of mastering self-improvement techniques, I've now made it easy to do the same FOR YOU, and YOUR CONFIDENCE. I am a progress-oriented coach who practices science-backed methods and strategies guaranteeing your personal and professional success!

If you are a corporate, legal professional, freelancer and business owner I shall help you to advance your confidence, mindset, personal charisma. I shall support you overcome life crises and restore your personal power even if nothing else worked for you.

My goal is to help you achieve big, defy self-doubt, believe in your greatness so that you become unstoppable in life.


How can I help you


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From our blog

Privacy Policy and Terms of Use

Please read carefully before using this website

A. Introduction

  1. The platform belongs to EFT Consulting Ltd, registered under the Bulgarian Law Sofia 1505, 131 A Oborishte Street. In social media: Facebook Irena Barton - EFTMR Academy Scotland, YouTube – Irena Barton and Irena Relyovska

By using this website and/or our services you agree to the terms and conditions explained in the Privacy Policy. This policy explains what we do with your personal information. By providing us with your data, you warrant to us that you are over 18 years of age. has the right to change, modify or remove parts of the present agreement at any time. Such changes or modifications are enforced immediately after a notice sent to you including by publishing on the website. The use of the website after such notice should be treated as your consent.

If you do not accept the Terms of Use and the Privacy Policy please leave the site now.

  1. Consenting to our use of cookies in accordance with the terms of this policy when you first visit our website permits us to use cookies every time you visit our website.
  2. Use of our website, including all materials presented herein and all online services provided by us, is subject to the following Privacy Policy and Terms of Use. This Privacy Policy applies to all site visitors, customers, and all other users of the site. By using the Site or Service, you agree to this Privacy Policy, without modification, and acknowledge reading it.
  • This website is protected by the Bulgarian Copyright Law and the International Copyright Agreements. All texts, images and videos on the website belong to or third parties licensors. Apart from use as per these Terms, you have no rights whatsoever on its content or other elements of the site.
  • You may be allowed to publish in other on-line or other media some of our content ONLY AFTER receiving our explicit consent and citing the source via working link to our website. The use of information is for non-commercial purpose only.
  • By providing us with your information you agree to give us correct and actual information about yourself.
  • The materials on this site are for information purpose only. They are not intended to diagnose, prescribe or treat any disease, physical or mental. They are also not intended as a substitute for regular medical or psychiatric care, nor they advocate the discontinuance of any prescribed medication or medical or psychological care. Please seek the professional help of a trained and experienced EFT practitioner if you resonate with this information or you find yourself overwhelmed.
  • Also, be are aware that Irena Relyovska-Barton is not a trained psychologist or therapist but a Personal Performance Coach and her mission is to bring personal performance tools to the attention of others. There are no guarantees on results which may vary from client to client.
  • If you provide any information that is incorrect or inaccurate or that have reasons to believe that this information that is incorrect or inaccurate, has the right to suspend any account or registration that you may have had in connection with your use of our site.

B. How to contact us

Should you have any questions or problems regarding the use of your personal data please contact on our email: office at or use the contact form.

C. How we collect your personal data

The following types of personal information may be collected, stored, and used:

  1. Information about your computer including your IP address, geographical location, browser type and version, and operating system
  2. Information about your visits to and use of this website including the referral source, length of visit, page views, and website navigation paths.
  3. Information that you enter when you register with our website, such as your email address.
  4. Information that you enter in case you create a profile on our website. For example, your name, profile pictures, gender, educational details, and contact details.
  5. Information that you enter in order to set up subscription to our emails and/or newsletters.
  6. Information that is generated while using our website, including when, how often, and under what circumstances you use it.
  7. Information relating to anything you purchase, services you use, or transaction you make through our website, which includes your name, address, telephone number, email address, and PayPal account.
  8. Information that you post to our website with the intention of publishing it on the internet.
  9. Any other personal information you send to us.
  10. Information that we receive from our trusted partners provided they confirm that they are legally allowed to share it with us. This could be information that you have personally given to them or they acquired on other legal reason.
  11. Information which is publically available.

D. Using Personal Information

Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website. We may use your personal information for the following:

  1. Administering our website and business
  2. Personalizing our website and the services we offer to you. Unless you tell us otherwise we consider our legal business right to offer you products/services that match your interests
  3. Enabling your use of the services available on our website
  4. Sending you goods purchased through our website
  5. Supplying services purchased through our website
  6. Sending statements, invoices, and payment reminders to you, and collecting payments from you
  7. Sending you on-line marketing commercial communications
  8. Sending you email notifications on purchases or subscription
  9. Sending you our email newsletter if you signed up for it (you can unsubscribe at any time)
  10. Sending you marketing communications relating to our business or the businesses of third parties which we think may be of interest to you
  11. Providing third parties with statistical information about our users in an aggregated manner
  12. Dealing with inquiries and complaints made by or about you relating to our website
  13. Keeping our website secure and prevent fraud
  14. Verifying compliance with the terms and conditions governing the use of our website
  15. For any other legitimate business interests and good business practices.

If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant us.

Your privacy settings can be used to limit the publication of your information on our website and can be adjusted using privacy controls on the website.

We will not, without your expressed consent, supply your personal information to any third party for their or any other third party’s direct marketing.

E. Disclosing personal information

We may disclose your personal information to any of our employees, insurers, professional advisers, agents, suppliers, or subcontractors as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information to senior members of our group of companies (this means our partners from EFTMR Academy, UK) as reasonably necessary for the purposes set out in this policy.

We may disclose your personal information:

  1. to the extent that we are required to do so by law;
  2. in connection with any ongoing or prospective legal proceedings;
  3. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  4. to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
  5. to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.

Except as provided in this policy, we will not provide your personal information to third parties.

F. International data transfers

  1. Information that we collect may be stored, processed in, and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this policy.
  2. Information that we collect may be transferred to the following countries which do not have data protection laws equivalent to those in force in the European Economic Area: the United States of America, Russia, Japan, China, and India.
  3. Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
  4. You expressly agree to the transfers of personal information described in this Section.

G. Retaining personal information

  1. This Section G sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal, accounting, reporting etc. obligations regarding the retention and deletion of personal information. These obligations may arise from the requirements from the professional organizations like EFT International, insurers etc.
  2. Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
  3. For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers. In some circumstances, we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
  4. Notwithstanding the other provisions of this Section G, we will retain documents (including electronic documents) containing personal data:
  5. to the extent that we are required to do so by law;
  6. if we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
  7. in order to establish, exercise, or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).

H. Security of your personal information

  1. We will take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your personal information.
  2. We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
  3. All electronic financial transactions entered into through our website will be protected by encryption technology.
  4. You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
  5. You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website).

I. Your rights

Right to be informed

You have the right to be informed about the collection and use of your personal data. This is a key transparency requirement under the GDPR.

We must provide you with information including: my purposes for processing your personal data, my retention periods for that personal data, and who it will be shared with.

We must provide you with privacy information at the time I collect your personal data from you

If we obtain your personal data from other sources, e.g. by referral or from the payment service provider you selected, we must provide you with privacy information within a reasonable period of obtaining the data and no later than one month.

There are a few circumstances when we do not need to provide people with privacy information, such as if an individual already has the information or if it would involve a disproportionate effort to provide it.

The information we provide to people must be concise, transparent, intelligible, easily accessible, and it must use clear and plain language. Therefore if there is anything you do not understand, please get in touch.

Right of access

You have the right to access your personal data and supplementary information. This allows you to be aware of and verify the lawfulness of the processing.

You are entitled to confirmation that your data is being processed, access to your personal data, and other supplementary information as provided in this privacy notice.

Right to rectification

You have the right to have the data your personal data corrected if it is incorrect, or completed if it is incomplete.

Right to erasure

You may request, verbally or in writing, to have your data erased. This is also commonly known as ‘the right to be forgotten’. This right only takes effect when:

  • Your personal data is no longer necessary for the purpose for which it was originally collected or processed,
  • You withdraw your consent when the sole legal basis to hold this information is your consent,
  • There is a legitimate interest in processing this data, which does not override your request
  • Processing/analysing of the personal data was for direct marketing purposes and this is the use you object to
  • Your personal data was processed unlawfully without a proper legal basis
  • There is a legal obligation to comply with your request; or
  • If the personal data was processed to offer information society services to a child.

Right to restrict processing

You have the right to request the restriction or suppression of your personal data.

In this case, your personal data cannot be used and can only be stored unless:

  • you give your consent;
  • it is for the establishment, exercise or defence of legal claims;
  • it is for the protection of the rights of another person (natural or legal); or
  • it is for reasons of important public interest.

Right to data portability

This allows you to obtain and reuse your personal data for your own purposes across different services. It allows you to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without affecting its usability.  Doing this is meant to enable you to take advantage of applications and services that can use this data to find you a better deal or help you understand your spending habits. In general, this rule exists for data held by big service providers, such as your call history or insurance or gas bill history. The right also only applies to the information you have provided.

If, as a private client you wish to carry a copy of your case notes or other sensitive data to another practitioner or other mental, physical or spiritual health service, these may be provided to you or to the nominated service provider, on request, as an encrypted and password-protected document.

Right to object

Individuals have the right to object to:

  • processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling);
  • direct marketing (including profiling); and
  • processing for purposes of scientific/historical research and statistics.

Your objection must be made on grounds relating to your particular situation.

Once you object your data can no longer be processed, unless

  • there are demonstrably compelling legitimate grounds for the processing, which override the interests, rights and freedoms of the individual; or
  • the processing is for the establishment, exercise or defence of legal claims.

You may complain directly to using the contact details above. If you find the outcome unsatisfactory you are then able to object or complain to: ICO


You can claim a right verbally or in writing.

A response should come without delay and at least within one month of receipt. The time limit is calculated from the day after you make the request (whether the day after is a working day or not) until the corresponding calendar date in the next month.

We aim to respond within 28 days.


When you request access to your data, a copy must be provided free of charge. However, you can be charged a ‘reasonable fee’ when a request is:

  • manifestly unfounded or excessive, particularly if it is repetitive unless that’s because we failed to respond; or
  • for further copies of the same information (that’s previously been provided).

J. Third-party websites

Our website includes hyperlinks to, and details of, third party websites. We have no control over and are not responsible for, the privacy policies and practices of third parties.

K. Updating information

Please let us know if the personal information that we hold about you needs to be corrected or updated.

L. Cookies

Our website uses cookies. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

  1. The names of the cookies that we use on our website, and the purposes for which they are used, are set out below:
  • we use Google Analytics and Adwords on our website to recognize a computer when a user visits the website, track users as they navigate the website, enable the use of a shopping cart on the website, improve the website’s usability, analyse the use of the website, administer the website, prevent fraud and improve the security of the website, personalize the website for each user, target advertisements which may be of particular interest to specific users.

Most browsers allow you to refuse to accept cookies—for example:

  • in Internet Explorer (version 10) you can block cookies using the cookie handling override settings available by clicking “Tools,” “Internet Options,” “Privacy,” and then “Advanced”;
  • in Firefox (version 24) you can block all cookies by clicking “Tools,” “Options,” “Privacy,” selecting “Use custom settings for history” from the drop-down menu, and unticking “Accept cookies from sites”; and
  • in Chrome (version 29), you can block all cookies by accessing the “Customize and control” menu and clicking “Settings,” “Show advanced settings,” and “Content settings,” and then selecting “Block sites from setting any data” under the “Cookies” heading.

Blocking all cookies will have a negative impact upon the usability of many websites. If you block cookies, you will not be able to use all the features on our website.

You can delete cookies already stored on your computer—for example:

  • in Internet Explorer (version 10), you must manually delete cookie files (you can find instructions for doing so at );
  • in Firefox (version 24), you can delete cookies by clicking “Tools,” “Options,” and “Privacy”, then selecting “Use custom settings for history”, clicking “Show Cookies,” and then clicking “Remove All Cookies”; and
  • in Chrome (version 29), you can delete all cookies by accessing the “Customize and control” menu, and clicking “Settings,” “Show advanced settings,” and “Clear browsing data,” and then selecting “Delete cookies and other site and plug-in data” before clicking “Clear browsing data.”

Deleting cookies will have a negative impact on the usability of many websites.

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